A must attend webinar for eCommerce Merchants. Join Forrester Research Sucharita Mulpuru and eBillme for an in-depth look at the Impact of the Credit Card Bill on eCommerce.

Sucharita Mulpuru, Principal Analyst, at Forrester Research, will host an in-depth webinar on the impact of the credit card bill, and the implications to online shopping and online retailers. Find out what online merchants need to implement at the checkout, to be ready for the new legislation and consumer behavior.

Agenda:

What is in the Bill
What is not in the Bill
Impact on eCommerce
Who is impacted
What you need to know, and do

Date: Wednesday … Continue Reading

While opening my mail today, I found yet another envelope marked “urgent” claiming to contain “important information inside”. As you may have guessed, what I found was a credit card offer. I’m sure I’m not alone in continuing to receive these unsolicited offers, and I can’t help but wonder why this offer is so disconnected from consumer sentiment. Is the answer to rising indebtedness really more credit?

One of the strengths of great marketers is their acute awareness of the customer’s state of mind and state of affairs. What happened here? Is there a belief that the credit crunch is … Continue Reading