This week, eBillme and Shop.org released similar data regarding expected spending for Mothers day. As pointed out by Internet Retailer, both studies projected that approximately 20% of customers will shop online for a Mothers day gift this year. The eBillme study also shows that approximately 9% of consumers will spend more this year on Mom than they did in the previous year.

Who are those consumers? In this post, I thought I would share a bit more detail on the demographics.

Gender: 24% of Males reported that they will spend more online for Mom this year compared to 17% Females. … Continue Reading