This week, eBillme and Shop.org released similar data regarding expected spending for Mothers day. As pointed out by Internet Retailer, both studies projected that approximately 20% of customers will shop online for a Mothers day gift this year. The eBillme study also shows that approximately 9% of consumers will spend more this year on Mom than they did in the previous year.

Who are those consumers? In this post, I thought I would share a bit more detail on the demographics.

Gender: 24% of Males reported that they will spend more online for Mom this year compared to 17% Females. … Continue Reading

The following is the primary data for the eBillme Online spending Index. The study was fielded in January 2009 and represents Data from the Jan 1, 2009 - April 1, 2009. The study was fielded by Javelin Research on behalf of eBillme and surveyed 1600 Internet respondents.

The index data shows a decrease in spending intent online from Q4 2008, with the average spend dropping from $175.00 to $75.00

Looking forward over the next 90 days, how much do you believe you will spend online? Please include any online purchases such as gifts, airline tickets, or digital goods … Continue Reading