Consumer perceptions are integral to managing the user experience while online shopping, and only thoughtful and careful management of this process leads to repeat business and success. Some important current perceptions on security were revealed by a recent survey conducted by eBillme and First Data. It asked consumers the following question: If you were to experience identity theft as a result of online shopping, who would you consider primarily at fault? The responses showed that a majority (60% of those surveyed) put the merchant at fault, followed by 22% who didn’t know, … Continue Reading