While opening my mail today, I found yet another envelope marked “urgent” claiming to contain “important information inside”. As you may have guessed, what I found was a credit card offer. I’m sure I’m not alone in continuing to receive these unsolicited offers, and I can’t help but wonder why this offer is so disconnected from consumer sentiment. Is the answer to rising indebtedness really more credit?

One of the strengths of great marketers is their acute awareness of the customer’s state of mind and state of affairs. What happened here? Is there a belief that the credit crunch is … Continue Reading